Throwback Thursday: Binary Models

It's Thursday! You know what that means? It's throwback Thursday!

Binary models- (binary means 2) There are 4 binary models.

1. Hot-Cool is all about the amount attention needed for the mass communication. A hot would be books. A cool would be music. Now there is internet that can be both.
2.  Elitist-Populist is about the message. Elitist care about a certain group of people and don't care if they lose money for example PBS. Then populist is that they don't care what they say as long they make money for example hint hint Miley Cyrus. Not naming names there...
3. Content-Distribution is one side makes it and the other side sells it. Content makes and Distribution sells. Lately companies are thinking why not just making ourselves and sell that? They cut out the middle man and make money. One example is Netflix. They make shows and charge people money to watch other shows.
4. Information- Entertainment is all about the content. One is like the news and the other is gossip.  This is starting to completely go to entertainment. 

This is interesting to me because I didn't think that mediums could be so many things. I figured there would be like 2 different ones.  Also I didn't know the main companies that own so much. You think a lot of shows own themselves? You would be wrong. You think what could a company like Disney and you hear some and you are like wait what?  I liked learned about the binary models. It was interesting to learn so much that I assumed and that what I assumed was wrong in some ways.